The dynamic and fast growing international sports and events industry provides exceptional career opportunities, as individual destinations, regions and even countries use sport as a means to diversify their economies while reinforcing their tourism and hospitality sectors.
This Master’s in sports management takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level, while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.
Across one intensive year of study you will learn on campus and on location, with academic modules that build a complete picture of the global sports and events industry.
The curriculum includes:
Semester 1
Learn how sport functions as a global business, including the economics of sports events at all levels. Additionally, you will take a deep dive into sports marketing, with a special focus on brand building and analyzing consumer behavior.
Semester 2
Broadening your scope of study towards international sporting events and federations, you will learn more about governance and stakeholder management, while also tackling ethical considerations and developing your leadership toolbox.
As a Master’s in events management alongside sports, the secrets of successful event execution will form a key portion of your second semester studies.
A business field trip builds your knowledge and network, while you can opt to complete your program with a professional internship or Applied Project.
Business field trips and Immersive local business trips
Students will embark on a transformative journey to Abu Dhabi, where they will engage with industry leaders against the backdrop of Formula 1, offering invaluable insights and connections.
Immersive Local Business Trips: Our curriculum includes local business trips to associations, offering hands-on experiences and practical knowledge in real-world settings.
Throughout these visits you will be able to interact with founders and senior management, connecting what you’ve learned in class to the strategic and operational realities of managing innovation in the sports and hospitality industries.
The trips are also an ideal opportunity to grow your sports industry network.
Semester 3
During the final semester, you will be able to chose between an internship or Applied Research Project
Internship
Your six-month professional internship will take you inside the sports, events or hospitality industries, exposing you to different roles within your chosen field of work.
In addition to the valuable professional experience, you will be required to reflect on your internship, enhancing your self-awareness of the competencies you’ve gained throughout your Master’s.
Master Thesis
Should you decide to undertake a master thesis, it will give you the opportunity to work in a specific area of your choosing, taking a leading role in your own learning process.
Always a rewarding experience, the thesis opens up almost unlimited avenues of research, provided the topic is of strategic significance and worthy of graduate-level pursuit.
