Prepare yourself for a management career at the forefront of current key business challenges.
Reaching excellence is the goal of our Master in Digital Marketing & Communication (MDMC). The program is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools.
Students have the opportunity to pursue a second degree at Boston University master’s degree program in an abbreviated time frame upon successful completion of the the International Institute in Geneva (IIG)’s master’s degree. Students will complete no less than 8 required courses to fulfill the requirements of the Boston University master’s degree.
Key Benefits
- Ranked N°49 in the world by Eduniversal
- Enhancing your knowledge and skills to address modern marketing challenges
- Developing successful marketing and sales strategies and plans
- Gaining a “hands-on” sales experience
- Mastering marketing and sales tools and techniques
- Learning from an academically and professionally qualified faculty body
- Developing networking opportunities in the international market
- Optional double degree with Boston University
- Study tour to Silicon Valley
- Teaching on campus
The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.
