The Bachelor of Business Administration (BBA)/ BSc (Hons) Business Management two degree program is delivered together with the University of Plymouth, UK and students who complete their studies will receive two degrees.
The program is designed for students interested in pursuing careers in global business. The BBA program covers all key aspects of business management: marketing, accounting, economics, management, finance, human resources, organizational behaviour and corporate strategy. The program is taught in English and is held over three years.
Key Benefits
- Achieving 2 recognised degrees in Geneva in 3 years awarded by the International Institute in Geneva as well as the University of Plymouth, UK.
- A requirement for the progression to the double degree with the University of Plymouth, is minimum grade point average of 2.00 and 120 ECTS credits after the first 2 years.
- Gaining an understanding of the main businesses theories combined with practical negotiation and communication skills for the modern international workplace.
- Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and international business.
- Preparing for an international career at multinationals, family businesses, private banking, governments or international organizations.
Learning Outcomes
- Students will demonstrate functional knowledge of the business subjects.
- Students will apply key concepts of business administration to business scenarios, in global context.
- Students will demonstrate analytical and synthesis skills to problem solving
- Students will use techniques and tools for strategic decision making
- Students will apply ethical framework to complex business decision making
