Develop the skills and expertise to become a global leader in the hospitality industry with our one-year Master of Arts in International Hospitality Business Management program. Build on your prior academic and professional experience through hands-on learning as you specialize in your area of interest and gain a strong foundation in hotel business management.
Program Objectives
By blending theory and practice, this intensive academic program, offered in partnership with University of Derby, empowers you to:
- Develop hospitality leadership and management expertise to effectively build and lead teams, manage departments, and create organizational strategies.
- Enhance operational excellence by streamlining hospitality services, ensuring greater efficiency, and delivering exceptional customer experiences in hotels, food & beverage, and other sectors.
- Master marketing and branding techniques to develop impactful hospitality campaigns, build brand recognition, and implement strategies that resonate with target audiences.
- Gain proficiency in financial and budget management, focusing on cost control, effective budgeting, and maximizing profitability for sustainable business performance.
- Strengthen customer service and experience skills, focusing on enhancing guest satisfaction and delivering service excellence through personalized, attentive interactions.
- Delve into the psychological and behavioral aspects of luxury consumers, focusing on their desires, motivations, and purchasing behaviors.
- Understand the luxury industry, including brand positioning, value creation, and differentiation strategies, by honing the skills to manage and build luxury brands in a global marketplace.
- Gain the knowledge and skills to manage large-scale meetings, incentives, conferences, and exhibitions (MICE) and learn how to organize and execute international events, considering cultural, logistical, and strategic factors that contribute to event success.
- Acquire the skills to think creatively and leverage technology in designing and executing innovative festivals and digital events, particularly in the luxury and cultural sectors.
Curriculum Structure
The MA in International Hospitality Business Management program is structured into two semesters, with the first semester focusing on fine-tuning students’ skills at an executive and managerial level, while the second semester is dedicated to an integrated business project or dissertation with an optional internship to strengthen your expertise in the specialization of your choice.
Specializations
Specializations offer students a targeted approach that allows them to become experts in their chosen field, mastering the nuances and best practices of that particular industry niche. Our Master of Arts in International Hospitality Business Management program offers students three specialized tracks of study:
Specialization 1
Hotel Management
This specialization provides a unique blend of practical, hands-on experience and the latest industry insights. Students learn about operations, marketing, talent development, and leadership while receiving personalized career support and exclusive access to industry connections.
- Event Management
- Current Trends in Hospitality
- Strategic Revenue and Financial Management
Specialization 2
Luxury Brand Management
This specialization provides a solid understanding of the luxury world, considering the perception of new consumers, challenges for the retail environment, and online services.
- The Craft of Excellence
- Strategic Luxury Brand Management
- The Modern Luxury Consumer
Specialization 3
Event Management
This specialization equips students with the skills and knowledge to plan, manage, and execute any type of event from start to finish. They learn how to oversee all aspects of event logistics, from venue selection and vendor coordination to budgeting and marketing, helping achieve their event goals.
- Event Management
- International MICE Management
- Festival and Digital Event Innovation
